OSOI

Founded in by CEO Young-gyun Lee and creative director Heejin Kang, OSOI refers to ʻrelaxing’ and ʻnot rushing’.

OSOI provides 'timeless value' based on its uniquely original design that is not overly sensitive to trends, going beyond the role of a simple Bag & Shoes brand to propose a distinctive style.

Additionally, OSOI leads consumer response through design and marketing that transcends limits and distinctions, adding fresh impact with new materials, colours, and details each season.